Don't know what it says that I actually get and agree with the ex-hippies now leading major corporate entities applying some of my favorite corporate consulting principles to the issues of sustainable food...
I try to remind people to forget about New Year's Resolutions. Waste of time. Goals as vague as "eat better" have zero chance of being met. SMART goals are the way to go:
SpecificMeasurableAttainable, Agreed uponRealistic, ReasonableTime-based, TangibleSo, I watch and listen as Gene Kagn of General Mills talks about his hippie off the grid organic farmer days and his current role shaping the Global Sustainability policies of General Mills. What I like about what he has to say is this:He talks realistically not idealistically but sets Targets, Timelines, Goals and Measures. He talks about what his mistakes and mistaken assumptions and is willing to entertain a certain amount of criticism, while still sticking to his current beliefs about the good he is able to achieve from his current vantage point.Panelists including Gene talked about creating a true dialog and stewardship and understanding that "green" or "sustainable" is not an end-state but a dynamic state of continuous improvement. And many reminded us, that ultimately, food produced this way and eaten seasonally and locally JUST TASTES BETTER!I'm going to go have an organic or biodynamic glass of wine and think about tomorrow's agenda.
